Pre Production

Planning your video

Pre Production

I remember when I was studying television, my lecturer, Jeff Barr (ex BBC) always reminded us about the value of planning. “How are you going to do it?” was a question he asked just about every day and it is a valuable question I ask myself during every production – “How exactly,  will I do this?”

From building up a concept and communicating it to stakeholders to finding locations, storyboarding, scripting, and planning for lighting and the correct lenses, it is all part of pre-production.

The team at AVRA has the experience and skills to take your idea and build it into a solid plan that considers the whole production before we even look through the lens of a camera and before a single shot is taken.

This attention to detail not only ensures shooting goes smoothly but it identifies and overcomes any potential problems and guarantees our customers get exactly what they expect.

Pre-production will involve meeting with you and discussing your ideas and spending a little time working out a plan that you are happy with. The ideas and concepts are yours. AVRA will work out exactly how to do it.

Our Reviews

  • I am the owner of Toybox nursery in Eastkilbride I was looking for a new way to showcase my nursery so decided to go with Paul at Avra communications for a virtual show-round of the nursery I was very pleased with the results and we have had a lot of interest from new customers paul understood exactly what I was looking for he was very helpful and professional and made the whole process from beginning to end a pleasure I would highly recommend Avra communications

    Jaqueline Toybox Nursery
  • From first contact to completion of our project, AVRA were excellent throughout. Paul's knowledge, experience and passion for what he does was clear throughout the whole process and made it effortless on our part. Would not hesitate to use AVRA's services again in the future, they were a pleasure to work with. Thank you!

    Michael Magee Visiting Angelz
  • Getting Paul involved in our project was by far the best decision made by our company. The communication between us and AVRA during the project has been super easy and the quality of work produced by their team was definitely worth every penny. As a start up business we were on a tight budget to get things moving and Paul and his team were able to accomadate this and even save us money with their competitive pricing! I would greatly recommend AVRA to anyone! (via Google Reviews)

    Maciej Liszek Assured Cars Scotland
  • Our experience of working with AVRA Communications has been excellent: they produced high-quality audio and visual content for a complex educational print & digital resource; they followed the brief and provided intuitive suggestions for improvement; all at a competitive price and with excellent communication throughout the project. Highly recommended. (via Google Reviews)

    Tom O'Reilly Prosperity Education
  • Working with Paul and the AVRA team was a truly seamless and very positive experience. Paul is thoroughly professional, friendly, courteous and knowledgeable of his art and made the entire band (Dapper) feel perfectly at ease at every stage of the process. Paul explained what would be happening, outlined the expectations for each of us and then did exactly what he said he'd do. This meant that his presence at our love sessions and in the studio was completely non-intrusive and allowed the band to focus on what we do - playing the music and enjoying ourselves in a completely natural environment. Paul had great ideas of what he wanted to see, but he made sure that he sought the input and opinions of all of the band before hand, and built these into his own vision for our productions. The result is that now we have a portfolio of really professional live and studio videos that truly capture the essence of Dapper. We would recommend AVRA very highly to anyone looking for video promotion or production and they will be Dapper's first phone call for out next production. Thank you to Paul and the team for being the 6th member of the band for this! (via Google Reviews)

    Gary White Dapper (band)
  • Just spent the day with Paul making a short promo video for my small business. Some unforgettable advice offered and the sneak peek of photos taken today look brilliant! Can’t wait to see it all put together! (via Facebook Reviews)

    Laura Stewart Laura's Leads
  • Paul and the team at AVRA made videos to accompany my guitar tuition book. The work was top class and we achieved great results. The post production was excellent and Paul couldn’t have been more helpful. I highly recommend AVRA communications. (via Google Reviews)

    Michael Macdonald Guitar Tutor/Author
  • We have had AVRA Communications produce videos and photographs for the business for a number of years now and have always been very happy with the speed and consistency of their work. Our customers are all over Scotland and it has never been a problem for Paul and his team to film and photograph wherever we need them. (via Google Reviews)

    James Mulheron M&J Fireplaces
  • We were looking for a company that could market our products through video. Once we started dealing with Paul at AVRA we realised we had made the correct decision. Everything we asked for was done to the highest level. A very professionally run business with a massive difference to other companies in that their aftercare is second to none. If you're looking for a company that really cares then AVRA Communications is definitely one to contact. Thanks again Paul Phil Mint Eyewear (via Google Reviews)

    Phil Mckeegan Mint Eyewear
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